Working in a team of 3, we were asked to develop the proposition for a new ‘domestic lifestyle’ brand, whose focus will serve the needs of a clearly identified market in the near future. Given the lens of 'hallway' we looked at emerging & predicted social, cultural, technological, political, and economical trends to anticipate new concerns, desires, and behaviours in the future. Our brand looked at people with agoraphobia hence the name, StepOut.

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My own product within the brand 'impression' was a device that you could transmit live touch through the wall to be there for your friends and family. Through pressure sensors and actuators you can transmit live touch, messages and feelings as if you're in the room with them. 

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